FORMAT

Live Online Session

Peer learning & Case based discussion

 DURATION

10 Weeks to 12 Weeks

Peer learning & Case based discussion

 DATES

Starts Dec 04, 2021

Live class every week

About the MasterClass

Master Class on branding the workshop is a 12 week-long learning program for HR professionals to get better at Crafting your Culture, Architecting both Customer Value Proposition & Employee Value Proposition, establishing both online/offline Employee Advocacy Models, & finally learning the art of digital storytelling is critical for establishing a world-class brand footprint.The format is combining 12 live interactions (combined 30 hours) with senior practitioners from the industry, drawing extensively on real-life case studies.

Understanding Brand, Understanding “Employer” + “Branding”

Employee Advocacy - Employee advocacy is one of the most important where employee-generated content becomes all-important.

The Importance of Culture. Activity-based culture exercise, the EVP way!

The science of brand messaging and communication. Execute & Measure – Employer branding is a science.

Defining your brand promise. Your brand touchpoints. Weaving the brand into the org culture fiber.

Our Speakers

Anil Kumar Misra

Program Director - HRBP MasterClass and CHRO, Magicbricks

Ankur Sethi

Founder & CEO, Corporate Shiksha

Dr. Santrupt Misra

CEO, Carbon Black Business; Director, Chemicals; & Director, Group H.R Aditya Birla Group

Pavan Kumar Mocherla

Managing Director, Becton Dickinson India Pvt Ltd

Raj Raghavan

Senior Vice President & Head of Human Resources - IndiGo (InterGlobe Aviation Ltd)

Sameer Khanna

Global HR Business Partner, Ericsson

Sameer Wadhawan

Senior Vice President and Head of HR, Samsung Electronics India Limited

Shiv Shivakumar

Group Exec. President- Corporate Strategy & Business Development, Aditya Birla Group

Smriti Handa

Regional HR Director, RB

Swadesh Behera

Senior Director Human Resources, Boston Scientific

Vishpala Reddy

Head of Human Resources Indian SubContinent, Philips

Yuvaraj Srivastava

Group Chief Human Resource Officer, MakeMyTrip.com

Learning Goals

Why should I Enroll?

Glimpses from Master Class

What makes a good HR leader?
Participant Experience from Corporate Shiksha Master Class
How can leaders build personal credibility

Our Customers

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4.85/5

Don’t just believe the numbers, listen to what some of the participating leaders had to say about their experience with Corporate Shiksha

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