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Create a world-class brand footprint


With the digital divide thinning at a faster pace, both talent and consumers are more than ever feeling, hearing, listening and sensing everything about organization brand, digitally. The digital revolution in the information age has made the concept of employer branding take off in a big way in the past few years.

The time is right now to unify both your consumer & people brand!

While most organisations think they have a winning employer branding strategy at hand, nearly 67 per cent surveyed employees don’t feel so.

30+ hours of experiential learning sessions

Learn from 10-12 CXO, Senior Practitioner as Facilitators.

Build a strong outside-in perspective with peer learning circles

Program Coverage


Master Class on Branding the Workplace is a 12 session long learning pathway for HR professionals to get better at the art of digital storytelling to establish a world-class brand footprint. The format is combining 12 live interactions (combined 30 hours) with senior practitioners from the industry, drawing extensively on real-life case studies.

Understanding Brand, Understanding “Employer” + “Branding”

The Importance of Culture. Activity-based culture exercise, the EVP way!

Defining your brand promise. Your brand touchpoints. Weaving the brand into the org culture fiber.

Employee advocacy is one of the most important where employee-generated content becomes all-important.

The science of brand messaging and communication. Execute & Measure – Employer branding is a science.

Key Learning Objectives

At the end of the session, participant will be able to: 

Understanding Employer + Branding

Understand your organization (CVP), Defining your organization character & spirit, defining the EVP through Culture.

Create a 'compelling brand promise' for employees that mirrors the brand promise for customers – The science of Brand Strategy, weaving business strategy & Culture as ONE.

Weaving the brand into the cultural fibre.

'Ruthlessly align' all people practices in order to leverage and reinforce the brand promise – Employee Advocacy

Brand influencers & touch points - Communication & Messaging

Execute and measure

Learner Profile


Mid to senior level professionals from HR, talent acquisition and people management areas


HR Professionals with an experience range of 3-15 years of experience typically join the sessions.


Curious learners from diverse set of companies ranging from growth startups and large enterprises 

Be part of a global & diverse community of HR practitioners


Top Rated Learner Experience

Our goal is to enable professionals in gaining a blend of practical experience and conceptual insights, delivered by senior practitioners from industry.

( AVG. RATING 4.85 BY OVER 1000+ learners)

Bespoke Corporate Learning Programs

“I'm confident that this programme, in collaboration with Corporate Shiksha, will help us learn many good practises and improve our ability to deal with all stakeholders in a more effective manner.” 

Minor Ganesan
Sr. Vice President - HR, Admn. & CSR, Page Industries Limited

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"It was great to be part of your learning journey. Relished it phenomenally due to your energetic and passionate participation."

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SVP & Head of HR, Samsung Electronics India
Author

"Great interaction in a small group on some relevant issues of HR. Loved the format an honest expression of everyone well done team Corporate Shiksha"

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Group CHRO, MakeMyTrip
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Entrepreneur, Founder nearbuy.com

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